Designing a Mobile Video Strategy for Small Local, Niche or Heritage Businesses

The times they are a-changin’.

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You have to know the brand first in order to design.. you need to understand the consumer in order to create the brand…

Video is a vital sales and marketing tool… even for small local businesses. This playlist strated with a Highlight of Mobile Video. Mobile video refers to the viewing of video or apps used in filming, , assembling, editing and creating of video and/or mobile video chatting. It is one of fastest growing sectors in tech. will be exploring  video including mobile video for creative local independent businesses during our Alpha 2 phase June to August 2015

There is a range of formats which  we can pursue.

As we work we realized that the various aspects of “making video” had to be introduced, to these creatives and found ourselves discussing affordable alternative. This playlist was created to share on our Meber  “study” group via a GPlus Community.

When you walk in to our collective Sunday meetup you’ll here “Mom & Pop” discussing 3 point lighting white light, steady cams, scripting and storytelling.. No longer are they focused on “how do I look” on the camera but how can I get this point across or better show this detail. That means studying the professionals, to appreciate the skill and crafts manship. These bespoke videos were a gift!

I also added some from Showstudio as well as some footage from our initial exploration. The Bentley series provided an opportunity to address the notion that mobile video was “cheesy”. Here was one of the most respected brands using it! We plan to explore video across several playforms buy I Believe it is best, for the local business owner, to host such video in a mobile enabled site since an app has it’s disadvantages in that content can only be searched within the app itself.


Intelligent Details: Behind The Scenes
explores the technology and film craft used to shoot, edit and create the Intelligent Details series commissioned by Bentley Motors.

Intelligent Details: The Bespoke Driving Jacket
is the second documentary film commissioned by Bentley Motors in the Intelligent Details series. The film features four houses from Savile Row, the internationally renowned home of bespoke tailoring, as they each create a Bespoke Driving Jacket, commissioned by Bentley Motors to mark the occasion of the Savile Row Bespoke exhibition in Washington, D.C.

Intelligent Details,

a short documentary film commissioned by Bentley Motors, introduces Luc Donckerwolke, Director of Design, and SangYup Lee, Head of Exterior Design. Filmed in the Bentley Mulsanne in New York, Intelligent Details focuses on what inspires Luc and SangYup in their roles as design leaders for Bentley Motors. The film highlights the fusion of luxury, performance and technology within the Bentley Mulsanne and reveals the manner in which Intelligent Details was filmed, assembled and edited using the in-car connectivity and entertainment platform.

Two samples of our “Improv” or unscripted video we shot to get teh designers “comfortable”.  One shot with a hand held Iphone the other a Cannon on a tripod… I’ve found that putting the designers “on the spot” was the most effective method of introduction. After the initial experience taking on video no longer seemed a challenge.

Success though is not simply about video. Since this is video for sales we first focused on product prep and the logistics of #socialcommerce selling.


Austin Reza and Cinematographer Harris Done choose to Filmakr & Filmic for shooting.

Android Alternatives

We welcome Musician, models & production talent, Apps Sponsors etc  during or Alpha 2 stage – June to August 2015. We understand that not everyone will be convinced or eager to adopt or adapt.

For those still hooked on images
Photo editor

More About Mobile Video – from StreamingMedia Magazine…

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