How to Build an Non Equity Organic Funding Campaign

The times they are a-changin’.

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This is NYukCo’s, How to “DIY ” (Do it  Yourself) Crowdfunding guide to  creating an Organic Non Equity  Funding Campaign that helps foster local economic development.  NyukCo started as a lean  startup  project and we have chosen to  openly  document the process. As a lean STratup we not only bootstrapped but expected to  build  our program  and its components directly from feedback as we grew.  NYukCo’s core plan had a budget based on  collective paid membership. We soon realized that  this form of   revenue would be challenge because the group we wished to serve, were not only  underserved but also economically challenged.  In order to achieve economic inpact  we reasoned that  funding methods needed to be organic and executable by  anyone willing to apply these strategies. We took the same approach to funding as we have done with every challenge we undertook. We identify the  issues and plug the holes.




We made a conscious decision to explore Unofficial Traditional & Cultural Support, Funding and Financing within the local sector   but decided to test  PreTail, PreSale Model. During Alpha we opted for sweat equity.  All items in the below images were MADE IN NY; We’re authentically made in  Brooklyn, Made in Harlem by local creatives.  Members and Participants contributed time and expertise and have teh ability to  make product. Presale was a nautural option,

Trendwatching defines PRETAIL or PRESALE as

 “A mode of consumption that sees consumers treat crowdfunding platforms as the new shopping malls. Why? Because that’s where current consumer demand for the most innovative, exciting and unique products and being served better than anywhere else, by an army of entrepreneurs and start-ups.”

all items made in  new york by  Nyukco  participants brooklyn, new jersey harlem
We realized that we would need to address a wider group of issues if we were to effectively create a solution. One of those issues was  not only  funding the project but  helping our members figure out their funding and financing in a realistic manner…

As project  lead I opted to undertake teh first trial.

I looked into  Social crowdfunding  networks and found that  few actually did any of the heavy lifting. That in fact I would be essentially taking my  netwrk to their platforms.  iIt dawned on me that what we needed was a network  with supporters dedicated to supporting our particular niche, or a network that  did the heavy lifting. The available options were not acceptable at this point.

How to Create an Organic Funding Campaign  “DIY ”
(Do it  Yourself) Crowdfunding Campaign

  • Decide on type – I opted for a pre-tail offer for the first run and decided to creat  a wishlist  for resource contributions
  • Figure our what is needed… and what you will offer 
  • Create a landing Page –  a landing  page should outline  the details what why  and how  of  your project.  I also decided to add separate background info on crowdfunding
  • Show proof of sweat equity input /added these (video and A gallery) to the Landing Page
  • Make it easy to donate- PayPal or Amazon (see above)
  • Kraft Your Pitch
  • Tap into your networks Friends & Family,  Email  list , Social networks Facebook, Twitter and LinkedIn  – that will take a while and hence the long run
  • Ask them to tap into their Network
  • Add updates stories incentive and share, share, share
  • Track  progress send out reports and thank you’s
  • Lather rinse repeat

The tough part is creating the campaigns.  I opted for hosting on this site and a gradual process that would reach out to my network , directly. Timing was also  a challenge. Teh need was immediate so I  set the first campaign to run through to the  end of July.  Since it would give me time to re-introduce myself and the project and it took several days to pull together! My estimation is that  deploying it by  direct  contact will take about a week!

Next up “The Ask”


How To Do it Yourself Crowdfunding Guide to Organic Funding Campaigns
Article Name
How To Do it Yourself Crowdfunding Guide to Organic Funding Campaigns
This is NYukCo's, How to "DIY " (Do it Yourself) Crowdfunding creating an Organic Non Equity Funding Campaign that helps foster local economic development. NyukCo takes a lean startup approach., bootstrapping to build out our program and its components.

  meet bonnie Sandy